Despite an early evening downpour and threatening clouds throughout the rest of the evening, approximately 150 guests turned up to the KRIËGER Launch. In a specially-constructed air-conditioned marquee, the guests were not disappointed with the display of more than 30 different models of KRIËGER timepieces, amongst them the recently-unveiled Basel World version, the Skeleton Skeleton, a limited edition piece which is fast accumulating a waiting list from international buyers. Another coveted piece was the limited edition, one-of-a-kind handpainted and sketched model by pop culture artist Jonah Cerwinske. Using special techniques, Jonah created a signature piece that is only available in Singapore for a limited time.

Founder and Chairman of the KRIËGER Corporation Ira KRIËGER flew in that same morning to officiate at the launch, “The KRIËGER Watch Corporation started 20 years ago and in that time, it’s been very encouraging to see that so many customers seek out our watches, from watch collectors to adventurers to celebrities and more. Our timepieces speak to their owners, whether they’re used to tell the tides, lunar periods for best hunting times or just as a fashion accessory. Contemporary designs with a fashion forward sensibility are key to our success too.”

Whilst getting up close and personal with the watches, guests got to help themselves from the live food stations and butler-passed canapés and partake of the free-flowing wines and beverages.

Gunawan Suparman, Managing Director for Bezel, the exclusive retailer for KRIËGER Watches, “It is certainly a pleasure to work with KRIËGER. We are very confident that the brand, which is highly successful internationally, will do well in Singapore. KRIËGER embodies a cutting-edge style with glamour in its designs. Customers like how the styles articulate their desires and emotions.”