Over the past 20 years, founder Ira Krieger and Lance Burstyn, current president, have successfully expanded the collection to include many exquisite models. As luxurious new models were added to the line, the KRIËGER watch has risen to become the timepiece of choice within the fashion, celebrity and investment worlds.

Burstyn, highly respected for his marketing and public relations experience, is charting the company towards even greater achievement targeting a hip, cool and young demographic. The company’s most recent model, the Gigantium - the pocket watch for your wrist, is already making waves among this audience, with celebrities taking notice as well. Grammy winning music artist Usher has made KRIËGER Watch his timepiece of choice purchasing Gigantiums with wrist bands in varying colors for each day of the week, to coincide with his wardrobe! Wilmer Valderamma, Fez on That 70’s Show, has also become a recent KRIËGER Watch enthusiast, along with many others including Jamie Foxx, Randy Jackson (American Idol), Carlos Arroyo (Detroit Pistons), Alicia Keys, Eric Dickerson (NFL Hall of Famer), and Lennox Lewis to name a few.

KRIËGER Watch will embark on re-branding their line to attract a young demographic but will continue to cater to its core watch owner, 35-55 year old sportsmen and women who have been loyal to the traditional KRIËGER brand.

KRIËGER’s continuing philosophy of building distinctive and quality timepieces will be implemented in the re-branding effort as they nurture the next wave of KRIËGER Watch loyalists.

To view more collections from KRIËGER, click here.