OFFICIAL LAUNCH OF U-BOAT IN SINGAPORE

Singapore, 22 November 2007- U-Boat - the watch with an attitude - celebrated its official launch this evening with more than 200 friends and fans of the brand at Swissotel’s INK Bar. Since its soft opening in August this year, the U-Boat boutique at Raffles City has enjoyed a growing number of fans and customers with its unique designs and ‘bigger than life’ dials.

Italian crafted works of art – the birth of U-BOAT timepiece designs is traced back to 1942, and only in 2000 did creator Italo Fontana launch the current U-BOAT collection with its distinctive look and feel – stunning watch collectors and fashionistas all over the world with 3 main collections, namely; Classico, Thousands of Feet and FlightDeck.

Creator and Founder Italo Fontana as well as President of U-Boat, Mounir Moufarrige flew into Singapore especially for the event and joined in the festivities of the evening with an interesting presentation of the collections by 5 stunning models. INK Bar was decorated with the signature U-Boat paraphernalia and guests enjoyed the specially-created U-Boat cocktail as well delectable canapés.

Bezel Managing Director Gunawan Suparman along with partners Leny Suparman and Ong Chih Ching schmoozed all evening with customers who could not wait to get their hands on the hottest watch brand to hit the market. Many demanded instant gratification which experienced U-Boat sales staff were only too happy to oblige and at the end of the evening, many guests were seen leaving with the U-Boat customer bag and a huge smile on their faces for having rewarded themselves with the ‘latest must-have Italian watch’ purchase!

3 lucky guests were also awarded with vouchers totalling $2,500 to spend at the U-Boat boutique – needless to say, they promptly claimed their vouchers and were last seen browsing the collection – selecting their favourite model!